From 762 to 6,598 blog clicks: how an electric motorbike store started reaching people deciding which bike to buy
An electric motorbike shop and workshop in Barcelona, official dealer for several brands, with an online store and a renting service. The website had a large catalogue, but the blog barely attracted any visits.
The goal was to reach people earlier, while they are still comparing models and unsure which bike suits them, not just those already looking for a specific model.
A big catalogue, but a blog almost nobody found
The store sells electric motorbikes and scooters from several brands, offers renting and has its own workshop in Barcelona. Product pages were already getting visits from people looking for a specific model.
But before looking for a model, most people have questions: which bike they can ride with a car licence, which is the fastest 125, whether there is one that needs no licence at all. The website did not show up for any of those.
The challenge was to appear for those pre-purchase questions and then guide those people to the catalogue and the store.
When we reviewed the website and Search Console we found:
- A news blog: posts about brand launches and e-scooters that drew few visits, and almost none with purchase intent.
- Unanswered decision searches: searches like “moto eléctrica 125” (electric 125 motorbike), “moto con carnet B” (motorbike with a car licence) or “moto eléctrica sin carnet” (licence-free electric motorbike) had high volume, and the website had no content for them.
- Brand pages with little text: each brand's category had hardly any content of its own or FAQs.
- Business details unclear to AI: assistants such as ChatGPT or Gemini did not really know what the store was, nor tell it apart from its parent group.
In a store with many models, the catalogue serves people who already know what they want. The blog had to take care of people who are still deciding.
Before looking for a model, people look for answers to their buying questions.
Articles for people who are deciding
We left the news aside and wrote about the real questions people have before buying:
- Which is the fastest electric 125 motorbike.
- Which motorbike you can ride with a car (B) licence.
- What you need to know about licence-free electric motorbikes.
- Which are the most powerful electric motorbikes.
Each article links to the store's models and categories and includes a call to action.
More complete brand pages
We added FAQs to each brand's category, based on real searches from Search Console.
We also added structured data so that Google and AI assistants understand each brand's catalogue.
Local foundations and AI visibility
Local business details on the homepage (store and workshop), an address and opening hours consistent with the Google Business Profile, and a new “About us” page.
Every month we check how the store appears in ChatGPT and Gemini answers and fix whatever was confusing them.
Decision content first, then strengthening the catalogue
The project moved forward in phases. First, the articles most likely to bring new visits. Then, the brand pages, the local foundations and visibility in AI answers.
From fewer than 300 blog clicks a month to more than 3,600
The blog went from 179 clicks in April 2026 to 3,657 in September 2026, its best month.
The jump came from July 2026, when the decision articles published in May and June started ranking in the top positions.
Source: Google Search Console. Blog posts only (no product pages, categories or homepage). June 2025 data starts on the 10th.
Between July and September 2026 the blog got 6,598 clicks from Google, compared with 762 in the same months of 2025.
Across the website, clicks went from 6,415 to 19,033 and the average position improved from 11.2 to 7.2. The blog now accounts for a third of all the website's clicks.
The articles that attracted the most people
Between July and September 2026, the articles with the most clicks were the new purchase-decision ones:
- 01The fastest electric 125 motorbike5,090 clicks · average position 6.0
- 02Which motorbike to ride with a car licence350 clicks · average position 6.9
- 03Licence-free electric motorbikes: what you need to know279 clicks · average position 7.0
- 04The most powerful electric motorbikes264 clicks · average position 9.1
A single well-targeted article brought more clicks in three months than the whole blog had in a year.
Buying searches on page one
Average Google position and clicks for the 125 article, July–September 2026 (Spanish queries):
- 01moto eléctrica 125 más rápidaposition 1.5 · 212 clicks
- 02motos electricas 125ccposition 5.2 · 228 clicks
- 03motos eléctricas 125position 5.3 · 349 clicks
- 04moto electrica 125position 5.7 · 820 clicks
These are generic category searches from people looking at which bike to buy.
In ecommerce, the blog works for people who have not decided yet
Product pages capture people who already know what they want. The blog lets you reach them earlier, while they are still comparing, and bring them to the store.
Write for buying questions
News articles barely brought visits. The ones that answer a specific pre-purchase question are the ones that rank and attract traffic.
One good article can change the project
The article about the fastest 125 brought 5,090 clicks in three months. It pays to spot these topics in Search Console and work on them in depth.
Always link to the catalogue
Each article leads to the related models and brands. The informational visit has a clear path to purchase.
Think mobile
81% of clicks from Google between July and September 2026 came from mobile devices.
Make sure AI knows who you are
A clear “About us” page and consistent business details help ChatGPT and Gemini recommend the store under its correct name.
Do you run an online store and want to be found before customers decide?
We review your website and your Google searches and propose a realistic content plan that brings visits to your catalogue.