Understand what is holding back your rankings
A strategic audit analyses structure, search intent, competition and business context. It’s not just about finding technical errors, but about understanding why your project isn’t capturing the demand that exists.
Prioritise with judgement
Not every action has the same impact. We identify what deserves investment and what doesn’t, so your time and budget go to what can generate a return.
Get an actionable roadmap
The audit ends with a structured, prioritised plan. You’ll know what to do, in what order and why. No improvisation.
An SEO audit shows you precisely what is holding back your visibility and where the real potential lies.
Without a clear diagnosis, any investment is guesswork.
With a defined direction, every action makes sense.
What kind of website do you have?
(Guide prices. Contact us for more information.)
I’m Ignacio Esteban, and I help businesses turn SEO into a growth lever.
I work from analysis and strategy, but I also roll up my sleeves and execute, always with the business in mind.
Frequently asked questions
I’m happy to answer any questions. If yours isn’t on this list, just get in touch.
How is an SEO audit different from a monthly SEO service?
An SEO audit is a one-off, in-depth analysis of the state of your website. Its goal is to understand what is working, what isn’t and where the opportunities for improvement are.
Monthly SEO, on the other hand, is the ongoing work of implementing, optimising and tracking that roadmap.
Why does my website need an SEO audit?
Because without a diagnosis, any SEO investment is a blind bet.
If your website isn’t generating the traffic or the clients it should, it is essential to understand why before investing more time and money.
What does an SEO audit analyse?
It’s not just about reviewing technical errors.
In an SEO audit I analyse, among other things:
- Website structure and architecture
- Indexing and crawling
- Technical performance and page speed
- Content architecture
- Search intent
- Strategic keywords
- Direct competitors
- Domain authority
- Real ranking opportunities
Everything comes together in a clear, prioritised, business-focused report.
What exactly will I receive?
You will receive three key elements:
- A detailed report with the findings and analysis.
- A prioritised action plan, with clear recommendations ordered by impact.
- An explanatory session where we apply each point to your business and answer your questions.
It isn’t a technical document to file away. It is a strategic roadmap.
How long does an SEO audit take?
It depends on the size and complexity of the project.
In most cases, the full report is delivered within approximately 7 to 10 working days from the moment I have the necessary access and information.
Do I have to hire monthly SEO after the audit?
No. The audit is a standalone service.
You can use the roadmap with your in-house team or with another agency if you wish.
However, many companies decide to continue with me because there is already a defined strategy and an understanding of the project.
Who is (and isn't) an SEO audit for?
It is ideal for companies that:
- Have already invested in their website or marketing and want to improve results.
- Feel they could be getting more visibility.
- Want to make informed decisions before investing more.
It isn’t recommended if you are looking for immediate results without working on the strategic foundations.
How much does an SEO audit cost?
The price depends on the size and complexity of the project.
As a guide, a strategic SEO audit usually costs between €900 and €2,000, depending on the scope.
It isn’t a basic or automated service, but an in-depth, personalised, business-focused analysis.
You can find more details in this article (in Spanish): how much an SEO audit costs.
What tools do we use for an SEO audit?
We use tools such as Semrush, Screaming Frog, Google Search Console and Google Analytics.
You can find more details in this article (in Spanish): tools for an SEO audit.
Contact
Tell us about your website and your goals. We reply in English or Spanish, whichever you prefer.
