These are some of the SEO projects we have worked on at Sloumo: a law firm, a platform for recruiting tradespeople, a neighbourhood therapy practice, an online electric motorbike store, a web development agency, an international ceramics group, a steel structures engineering firm and a manufacturer selling in France. Very different businesses with the same goal: getting Google to show them to the people who need what they offer.
Each case explains the starting point, the work done and the results, with real data from Google Search Console and the exact dates of each period.
Law firm
From a website with almost no visibility on Google to more than 34,000 organic clicks, helping people find the firm right when they were looking for information about debt claims.
Read the full case Recruiting professionals · Construction and carpentryCarpenter recruitment platform
A new platform to recruit freelance carpenters and installers interested in working on projects all over Spain. Organic traffic grew 105% and the platform reached more than 1,200 sign-ups.
Read the full case Local SEO · Gestalt therapy · ZaragozaTherapy practice in Zaragoza
A neighbourhood Gestalt therapy practice that went from 49 to 444 clicks per quarter thanks to its Google Business Profile, a clearer website and content about the real problems its clients face.
Read the full case Ecommerce · Electric motorbikes · BarcelonaElectric motorbike store
An electric motorbike shop and workshop with an online store. Articles written for people deciding which bike to buy: the blog went from 762 to 6,598 clicks (July–September 2025 vs 2026).
Read the full case Web development agency · ZaragozaWeb development agency
An agency whose traffic came mostly from articles read by curious visitors. With one page per service and a well-prepared migration, 17 service searches reached page one (July–September 2026 vs 2025).
Read the full case International SEO · Ceramics · EuropeInternational ceramics group
A blog that only had traffic in Spanish and a little in English. With articles adapted into French and German, it went from 920 to 1,828 clicks per quarter (January–March vs July–September 2026).
Read the full case Industrial SEO · Steel structures · ZaragozaSteel structures engineering firm
A website that was almost only found by people who already knew the company. With one article per product, it went from 62 to 175 clicks a month (June vs 22/09–21/10/2026) and companies started sending quote requests.
Read the full case Ecommerce · Heating pads · FranceManufacturer selling in France
Spanish manufacturer of heating pads for dogs with a French-language online store. Keyword research and site structure built for France: 13 searches on the first page of Google and 6 quote requests (November 2025 – November 2026).
Read the full caseHow we work on every project
Understand what the customer is searching for
Before writing anything, we look at how the person who needs the service searches: the name of the company claiming a debt from them, a carpentry job in their province or what they are feeling in their relationship.
Content for specific searches
Pages and articles that answer those searches, linked to the service that solves the problem.
Make it easy to get in touch
Forms that actually arrive, WhatsApp buttons and calls to action inside the content, especially on mobile.
Measure and adjust
Every month we review Search Console and Analytics to decide what to expand, what to improve and which new searches to target.
Real data, with dates
The figures in each case come from the website’s own Google Search Console and Google Analytics. We always state the period analysed and, when we compare, we use the same months of the previous year so seasonality does not distort the result.
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